Cozy Book Corner is a bookstore where one can not only purchase books, bookish accessories, and even comfy furniture, but is a place where one can hang out and read in a comfortable place. Designed below is an e-commerce app for the store, stationery for the brand, as well as a magazine advertisement.
The Logo
I designed this brand from scratch, starting with the logo. Here are some sketched logo concepts.
For the final design, I went with:
The original version was vertical, but when designing the e-commerce app, I created a horitonzal verstion.
The Brand
Next, I was tasked with designing stationery as well as a magazine ad. For the ad, I first started with sketches of different concepts.
The tagline is meant to mirror the logo of an open book. I edited the lighting in the background to give it a more cozy vibe.
Mobile App
This an e-commerce app for Cozy Book Corner where customers could buy books and bookish items. I designed this app using Apple's Human Interface Guideline, while trying to keep to the brand colors and make the app as usable and accessible as possible. The screens I designed showcase a user journey from homepage to checkout of an item.
Interactive Prototype
This prototype exhibits the main user flow from homepage to checkout of an item.