Research
Research Goals
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To perform a competitive audit with three similar museum sites to analyze the user journey from the homepage to purchasing tickets
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To analyze how a user would organize a trip for both small and large groups, like field trips.
Competitive Audit Key Insights
Design Goals based on Insights
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Make booking easy for all users by making navigation and information layout simple.
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Make information for organizing and booking a visit (individual/small group and field trip) easy to find and perform.
My Users
Based on my research I determined 3 types of users that would visit this website. With them in mind, I would keep the design goals and research insights in mind.
Here are the personas:
Sitemap
To simplify things and make it easier on the user, I limited the main navigation to visit, exhibits & events, learn, and about. The main user journeys would be to the visit section and the exhibits and events section, as those would be the most important parts of the site for the user to be able to navigate through.
Lo-Fi Wireframes
Main focus for these wireframes was to make sure the user could easily navigate to the plan your visit page. Making sure there was a call to action on each page that would take the user to plan their visit. The plan visit page would have info not only for individuals and small groups, but for users planning field trips.
Hi-Fi Wireframes
For the high fidelity wireframes, I emphasized the goal of getting the user to book tickets. I also chose to split the general admissions, and field trip booking into different pages to make it easier to navigate.
I was also the sole visual designer. Based on my research and taking into consideration usability and accessibility, I made sure the visual design was both compelling and made sure website was easy to navigate.
